Top Negotiation Tips: Preparation

A negotiation is a discussion between two or more people. In order for a negotiation to be successful, the parties to the negotiation must prepare well in advance.
Proper preparation is a source of negotiating power because it improves your ability to convince the other side to agree to what you are asking for. Preparing for negotiation has two essential dimensions, and you must attend to both to give yourself a maximum opportunity for success at the negotiating table.
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00:00 Lack of preparation in a negotiation
00:37 Time spent in preparation