Lessons List
- Welcome to Strategic Self-Marketing and Personal Branding: How career branding works
- Career Branding: An interview with Roz Rufer
- The Skilled Self as a Product
- CDL Self-coaching tools
- Using the Showcaser exercise
- Marketing the Skilled Self
- The Skilled Self as a Service
- The Skilled Self as a Brand
- CDL Career Brand Equity Builder
- CDL Using the Career Brand Equity Builder Exercise
- Introduction to Week 2
- Positioning strategies
- Distribution strategies
- Contact strategies
- Public relations strategies
- Advertising strategies
- Exercise: Your self-marketing plan
- What have we learned in Week 2?
- Leadership skills: An Interview with Darryl Leggieri
- Decision making skills: An Interview with Darryl Leggieri
- Introduction to Week 3
- The importance of reflection
- Human brand
- Personal branding
- Brand management and impression management
- Trait affective presence
- Interviews as performance
- What have we learned in Week 3?
- Week 4: What we have learned in this course
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