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  • Lesson.No : 06
  • 00:16:59

  • The Consumer Buying Process: How Consumers Make Product Purchase Decisions

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Course Lessons

  1. 1- Introduction to Marketing: The Importance of Product, Price, Place, & Promotion Episode 118
  2. 2- Introduction to Marketing: The Marketing Mix
  3. 3- Using Primary and Secondary Research Episode 33
  4. 4- Introduction to Marketing: How Marketers Create Value Episode 49
  5. 5- How to Use Market Segmentation: Developing a Target Market
  6. 6- The Consumer Buying Process: How Consumers Make Product Purchase Decisions
  7. 7- The Product Life Cycle Part I
  8. 8- The Product Life Cycle Part II
  9. 9- The Product Life Cycle Part III
  10. 10- The Product Life Cycle Part IV
  11. 11- How the Boston Consulting Group (BCG) Growth-Share Matrix Works
  12. 12- The Product Mix
  13. 13- Introduction to Marketing: The Promotional Mix
  14. 14- The Difference Between Goods & Services
  15. 15- Episode 55: How Distributors Add Value
  16. 16- Episode 56: Types of Distribution Channel Intermediaries
  17. 17- Episode 58: Store vs. Non-store Retailing
  18. 18- How to Conduct a Breakeven Analysis
  19. 19- Pricing Objectives and Strategies
  20. 20- Episode 60: Fixed Margin Pricing
  21. 21- The Penetration Pricing Strategy
  22. 22- The Price Skimming Strategy
  23. 23- The Everyday Low Price Strategy
  24. 24- The High-Low Pricing Strategy