E-Marketing Fundamentals | Alanis Business Academy
Alanis Business Academy
Welcome to Alanis Business Academy! If you're interested in learning about business, whether to pursue a degree or just for your own knowledge, this channel is for you. On Alanis Business Academy you can learn a variety of topics, including management, personal finances, and business strategy (see our case study playlist). Be sure to subscribe and enable notifications so you don't miss our latest content. .
Course Details
- Course Lessons24
- Course Period4h 10m
- No.Students444
- LanguageEnglish
- No Prerequisite
- (101)
- Start Now for free
Course Lessons
- 1 | Introduction to Marketing: The Importance of Product, Price, Place, & Promotion Episode 118 00:04:57
- 2 | Introduction to Marketing: The Marketing Mix 00:19:56
- 3 | Using Primary and Secondary Research Episode 33 00:17:28
- 4 | Introduction to Marketing: How Marketers Create Value Episode 49 00:13:30
- 5 | How to Use Market Segmentation: Developing a Target Market 00:15:47
- 6 | The Consumer Buying Process: How Consumers Make Product Purchase Decisions 00:16:59
- 7 | The Product Life Cycle Part I 00:06:35
- 8 | The Product Life Cycle Part II 00:03:04
- 9 | The Product Life Cycle Part III 00:02:59
- 10 | The Product Life Cycle Part IV 00:06:53
- 11 | How the Boston Consulting Group (BCG) Growth-Share Matrix Works 00:15:08
- 12 | The Product Mix 00:07:25
- 13 | Introduction to Marketing: The Promotional Mix 00:18:15
- 14 | The Difference Between Goods & Services 00:09:05
- 15 | Episode 55: How Distributors Add Value 00:10:02
- 16 | Episode 56: Types of Distribution Channel Intermediaries 00:08:06
- 17 | Episode 58: Store vs. Non-store Retailing 00:12:40
- 18 | How to Conduct a Breakeven Analysis 00:07:24
- 19 | Pricing Objectives and Strategies 00:20:35
- 20 | Episode 60: Fixed Margin Pricing 00:04:17
- 21 | The Penetration Pricing Strategy 00:04:59
- 22 | The Price Skimming Strategy 00:08:00
- 23 | The Everyday Low Price Strategy 00:06:41
- 24 | The High-Low Pricing Strategy 00:09:49
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Introduction to Marketing
Learn the basics of marketing with short informational lectures from Alanis Business Academy. You'll learn about the marketing mix as well as specific strategies that businesses employ to market their products to consumers.