Lesson 3 | Commercial Prints Design

Video of What is a scamp? Ep2/15 [Multimedia design course - Print] in Commercial Prints Design course by Gareth David Studio channel, video No. 3 free certified online

Now when I design for anything, especially print, before I jump onto the computer I usually start on paper, sketching my ideas and thinking about how I might want to layout out my design or focus on various design elements and details.
In the industry these drawings are referred to as scamps.
So what are scamps?
Well to put it simply, a scamp is a drawing, or sketch of an idea. These, are created to bring to life and visualise your idea and share them with others.
Now a scamp can be a quick idea you had in a coffee shop, a simple doodle on a handkerchief, or a full blow colour work of art.
Scamps are used in the industry to communicate an idea, and depending on how much you want to communicate you can draw your scamp accordingly.
My experience with scamps are to draw out a design, or composition where it is passed on to other design professionals like a photographer who will use the scamp as a reference to get the right angle or a picture close to what I want that will work in the main design.
I may have to sketch a magazine layout, or paper fold idea to get sign off from a creative director or client.
In this video I am going to show some examples of scamps and discuss the importance of them.
If you're not currently in the habit of creating them yourself, i'll be explaining why you might want to consider drawing your ideas more and how this will help you in future.
Enjoy
DOWNLOAD LINKS:
GET THE PROJECT FOLDER FROM THE OVERVIEW VIDEO HERE:
http://youtu.be/nyM4MRM5HrQ
GET THE TUTORIAL COURSE PDF INDEX FROM THE OVERVIEW VIDEO HERE:
http://youtu.be/nyM4MRM5HrQ
EPISODE LIST WITH LINKS:
This video is part of a 15 part course:
COURSE OVERVIEW
Multimedia Design course for print Course overview & breakdown
http://youtu.be/nyM4MRM5HrQ
SECTION 1 - PREPARATION & DESIGN PROCESS
Ep1 - Design preparation for print
http://youtu.be/BLSZVv8GHgE
Ep3 - Design process for print
http://youtu.be/4edPXA3tVcU
Ep4 - What programs do I use for print design?
http://youtu.be/1sDDpQ5JAaY
SECTION 2 - DESIGN & ARTWORKING
Ep5 - Patterns in Adobe Illustrator
http://youtu.be/fIS1JxNN6dU
Ep6 - Monochrome effect in Adobe Photoshop
http://youtu.be/BaOKZODPxvk
Ep7 - Create a business card in Adobe InDesign
http://youtu.be/jtuIFYnw-UE
Ep8 - Create a Letterhead in Adobe InDesign
http://youtu.be/ec5XQ_A9uDo
Ep9 - Set up a brochure in Adobe InDesign
http://youtu.be/wNusSBXbLCk
Ep10 - Add Images and texture to brochure design in InDesign
http://youtu.be/ym_BSuX18_o
Ep11 - Add type to brochure design in InDesign
http://youtu.be/Qly4MugSdKg
SECTION 3 - EXPORT & PRINTING
Ep12 - Exporting ready for print in InDesign
http://youtu.be/RTXVJNncx0M
Ep13 - Booklet printing as PDF in InDesign
http://youtu.be/4MHPAP3Z4Eg
Ep14 - IDML - InDesign Markup Backwards compatibility in InDesign
http://youtu.be/Vdbho0K-i68
Ep15 - Packaging a document in InDesign
http://youtu.be/Smv_Py4Lgys
Multimedia print course and all associated files created and composed by Gareth David of GarethDavidStudio.com
Copyright GarethDavidStudio All Rights Reserved
Content may be distributed freely for educational purposes only
Website: GarethDavidStudio.com
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