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Video of How Professional Designers Test Logos in Graphic Design Fundamentals course by Will Paterson channel, video No. 36 free certified online
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We’ve all been there.
A logo looks great on the artboard… then you put it into the real world and something feels off.
In this video, I’ll walk you through 5 simple but powerful tests I use to make sure a logo works in every situation, from scalability and legibility to real-world usage and legal checks.
You’ll learn:
How to spot balance issues using the blur test
Why flipping a logo reveals mistakes you’ll otherwise miss
How to properly test a logo at different sizes
Why inverting a logo can change how it’s perceived
How to check for copyright and trademark conflicts
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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design