Video of What Is Programmatic Buying Programmatic Buying Tutorial Simplilearn in Google AdWords course by Simplilearn channel, video No. 7 free certified online
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Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.
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