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Video of Psychology Of Search PPC Tutorial For Beginners Simplilearn in Google AdWords course by Simplilearn channel, video No. 6 free certified online
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Pay Per Click (PPC) Foundations – Psychology of Search
People do not use search engines to browse the web. People use search engines to find answers to their questions. So this video will describe you, how search advertising steps away from gimmicky advertising and instead helps users answer their questions.
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So here are the basic things taught in this lesson:
• How people use search engines to find answers
• How ads can help users answer their question
• Know the situations when advertisers should refine their targeting
• How an advertiser’s relationship with a searcher differs on advertiser’s relationship with search engine
• Why search advertising functions are informational advertising
• Search marketing
• What are the most common online activities
About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology
Learn More: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaignPsychologyofSearchMay25-HXwtfczisVs&utm_mediumDescription&utm_sourceyoutube
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