Lessons List
- Introduction to Marketing: The Importance of Product, Price, Place, & Promotion Episode 118
- Introduction to Marketing: The Marketing Mix
- Using Primary and Secondary Research Episode 33
- Introduction to Marketing: How Marketers Create Value Episode 49
- How to Use Market Segmentation: Developing a Target Market
- The Consumer Buying Process: How Consumers Make Product Purchase Decisions
- The Product Life Cycle Part I
- The Product Life Cycle Part II
- The Product Life Cycle Part III
- The Product Life Cycle Part IV
- How the Boston Consulting Group (BCG) Growth-Share Matrix Works
- The Product Mix
- Introduction to Marketing: The Promotional Mix
- The Difference Between Goods & Services
- Episode 55: How Distributors Add Value
- Episode 56: Types of Distribution Channel Intermediaries
- Episode 58: Store vs. Non-store Retailing
- How to Conduct a Breakeven Analysis
- Pricing Objectives and Strategies
- Episode 60: Fixed Margin Pricing
- The Penetration Pricing Strategy
- The Price Skimming Strategy
- The Everyday Low Price Strategy
- The High-Low Pricing Strategy
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