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Content Creation | Alex Cattoni

Alex Cattoni

Alex Cattoni

What to Email Your List for the Next 365 Days (400 Ideas + Frameworks) . 2023's #1 Most Popular Copywriter 2022's DigitalMarketer of the Year . Alex Cattoni is an industry-leading copywriter, marketer, and the founder of the Copy Posse where she is on a mission to de-douchify the Internet, redefine modern marketing, and build an empathy empire.⁠⁠. Since starting this Channel in 2019, Alex has helped over 500,000 9-to-5ers, copywriters, and business owners from around the world build a lif

Course Details

Course Lessons

  1. 1 | What is Copywriting? The ABCs of Copywriting for Beginners 00:07:28
  2. 2 | 3 Differences Between Content Writing and Copywriting 00:05:02
  3. 3 | 10 Eye-Rolling Copywriting Myths EXPOSED 00:14:53
  4. 4 | 5 Surprising Copywriting Lessons I Learned The HARD Way 00:12:00
  5. 5 | How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails 00:09:02
  6. 6 | Become A Copywriter: Top 5 Best Copywriting Books For Beginners 00:07:31
  7. 7 | How To Become A Copywriter: A Copywriting Glossary For Beginners 00:12:56
  8. 8 | Clickbait or Catchy Hook? How To Write Headlines That DON’T Suck 00:10:17
  9. 9 | Will Artificial Intelligence (AI) Ever Replace REAL Copywriting Skills? 00:11:41
  10. 10 | 5 Reasons Why Copywriting Is The Best Job In The World 00:09:38
  11. 11 | Copywriting vs. Content Writing? Which One Is RIGHT For YOU? 00:09:20
  12. 12 | A Day In The Life of A Copywriter: Pandemic Edition 00:11:04
  13. 13 | 5 Unexpected Copywriting Books To Give You A Persuasive Edge 00:08:58
  14. 14 | LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines 00:55:42
  15. 15 | These 8 STUPID Easy Copywriting & Content Writing Tools Will Make You A Better Writer 00:09:29
  16. 16 | How To Write Copy That Sells: My Pre-Copywriting Checklist 00:12:15
  17. 17 | 6 Painfully Obvious Signs You’re A Writer At Heart 00:10:02
  18. 18 | 8 Copywriting & Digital Marketing Acronyms Decoded 00:13:47
  19. 19 | 5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting 00:15:19
  20. 20 | 10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas) 00:14:41
  21. 21 | What Does A Copywriter Do? 16 Ways To Make Money Copywriting 00:14:22
  22. 22 | How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas) 00:09:12
  23. 23 | How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce) 00:10:21
  24. 24 | How To Get 10x More Client Testimonials & Referrals (Plus TWO Example Emails For You To Swipe) 00:10:08
  25. 25 | Copywriting Tutorial: How To Write Sales Copy For “Boring” Everyday Products 00:07:05
  26. 26 | How To Streamline Your Freelance Business – Taxes, Contracts, Invoices & MORE 00:12:36
  27. 27 | 5-Step Onboarding Process To Close More Sales & Land Your DREAM Clients 00:10:55
  28. 28 | Setting The Record Straight: SEO Copywriting vs Conversion Copywriting 00:07:27
  29. 29 | How To Build An Irresistible Copywriting Portfolio From Scratch (Step-By-Step Tutorial) 00:09:40
  30. 30 | 5 Copywriting Exercises To Make You A Better Copywriter 00:09:16
  31. 31 | Copywriting Tips: What’s The Difference Between Line Editing & Copy Editing? 00:05:30
  32. 32 | Content Marketing vs Copywriting: The #1 Strategy To Massively Boost Online Sales 00:07:36
  33. 33 | How To Build a 6-Figure Copywriting Business In 2022 00:09:22
  34. 34 | ALEX EDITS LIVE: Become A Better Copywriter INSTANTLY With This Simple Exercise 00:13:44
  35. 35 | Creative Inspiration vs. Plagiarism: What’s The Difference? 00:09:01
  36. 36 | The Marketing Funnel Explained: What Is It & How To Write One 00:11:01
  37. 37 | 11 TV Show Characters That Secretly Inspired Your Writing Career 00:08:36
  38. 38 | Next-Level Copywriting Secrets: How To Reverse-Engineer Anticipation & Excitement (with Shawn Twing) 01:01:32
  39. 39 | How To Increase Conversions & Skyrocket Your Sales 00:08:58
  40. 40 | IF I HAD TO START OVER? How I'd Make 10K/Month From Scratch As A Freelancer 00:11:20
  41. 41 | How To Write a Sales Page: Practical Copywriting Mini-Course For Online Entrepreneurs 00:14:39
  42. 42 | Tips For Conversational Copywriting – How To Sell Without “Selling” 00:10:04
  43. 43 | How To Write A High Converting Video Sales Letter (VSL) From Scratch 00:10:19
  44. 44 | Ad Writing Exercise & Critique - How To Write Insanely Better Copy 00:12:46
  45. 45 | Become A Master of Persuasion: 5 Books To Improve Your Copywriting & Storytelling 00:07:39
  46. 46 | How To Write A Sales Page – 4 Questions To Ask FIRST To Avoid Crappy Conversions 00:10:39
  47. 47 | Will AI Replace Copywriters? Watch This Insider Interview With Austin Distel From Jasper AI 00:40:03
  48. 48 | LIVE Copy Critique - How To Write Insanely Better Headlines, Ads and Subject Lines 00:14:58
  49. 49 | 5 Ways To Become A Better Copywriter (That Have Nothing To Do With Writing!) 00:13:37
  50. 50 | 3 Ways To Use A.I. To Become A BETTER Copywriter 00:09:25
  51. 51 | EVERYTHING You Need To Know To Start Copywriting 00:10:30
  52. 52 | The Highest Paid Copywriting Skill? 00:11:11
  53. 53 | Start Copywriting FAST (8 Steps For Beginners) 00:14:39
  54. 54 | Copywriting For Beginners: How To Get Started Fast (With No Experience) 00:12:39
  55. 55 | How To Sell Stuff Online (and be cool about it) 00:15:57
  56. 56 | Conversion Copywriter, Sales Copywriter, SEO Copywriter... WHAT'S THE DIFFERENCE?! 00:11:52
  57. 57 | How To Create Your Copywriting & Marketing Strategy In 2024 00:22:11
  58. 58 | I Tested Hundreds of Subject Lines (here are the results) 00:11:20
  59. 59 | What is a Fractional Chief Marketing Officer (CMO) & What Do They Do? 00:08:59
  60. 60 | Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting In 2025 00:18:50
  61. 61 | Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025) 00:16:14
  62. 62 | Is Copywriting A Skill Worth Learning In 2025? What The CEO Of Smart Marketer REALLY Thinks 00:47:18
  63. 63 | What Is Copywriting? The NEW Definition You Need To Know In 2025 00:15:14
  64. 64 | Biggest Marketing Tips For 2025 00:17:11
  65. 65 | Brutally Honest Copy Critique 00:15:51
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    What Is Copywriting?

    What is copywriting? It's a question I get a lot! And it has nothing to do with patent or trademark law.
    This playlist is a collection of my best videos all geared towards explaining and demystifying the world of copywriting.
    WHY SUBSCRIBE?
    Check back weekly for copywriting and content writing tips, examples and how-to basics. You'll learn where to start, how to find a niche, how to find more freelance writing jobs and how to attract more clients!
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    #copywriting #copywritingtips #learncopywriting