Twitter Search Campaigns - NEW Campaign Objective

Twitter Business recently announced a new campaign objective BETA available for all advertisers. This new Keyword objective essentially allows advertisers to create search campaigns in Twitter Ads. We'll show you how the new objective differs from the current Keyword targeting option. We'll show you the few requirements needed to run Search campaigns on Twitter. Then we'll walk through an entire Search campaign setup in the Twitter platform.
0:36 - How This New Keyword Targeting Differs from the Existing Targeting
2:03 - Mandatory Requirements for the New Keyword Campaign Objectives
2:39 - How to Find the Twitter Pixel to Ensure Your Conversions Are Set Up
3:39 - Start of Campaign Set Up Demo to Create a New Twitter Keywords Campaign
5:10 - Ad Group Settings & Keyword Targeting Options
5:44 - Delivery, Goal Optimizations, & Bid Strategy Settings
6:59 - Additional Targeting to Layer into Twitter Keyword Campaigns
7:37 - Start of Ad Formats Available with Twitter Keyword Campaigns
#twittersearchadvertising #twittersearchads #twitterkeywordtargeting
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