فيديو شرح Psychology Of Search PPC Tutorial For Beginners Simplilearn ضمن كورس جوجل ادوردز شرح قناة Simplilearn، الفديو رقم 6 مجانى معتمد اونلاين
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Pay Per Click (PPC) Foundations – Psychology of Search
People do not use search engines to browse the web. People use search engines to find answers to their questions. So this video will describe you, how search advertising steps away from gimmicky advertising and instead helps users answer their questions.
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So here are the basic things taught in this lesson:
• How people use search engines to find answers
• How ads can help users answer their question
• Know the situations when advertisers should refine their targeting
• How an advertiser’s relationship with a searcher differs on advertiser’s relationship with search engine
• Why search advertising functions are informational advertising
• Search marketing
• What are the most common online activities
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Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
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- 5 Capstone problem statements and 15+ course-end projects
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Skills Covered
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